Tag: Food and Resource Economics Department

Improving the Precision of Blueberry Frost Protection Irrigation

In Florida, early-ripening southern highbush blueberry cultivars allow growers to take advantage of high prices in the early market before other states can compete with higher volumes of berries sold at lower prices. That advantage comes with a… Read More

Economic Contributions of Agriculture, Natural Resources, and Food Industries in Florida in 2013

Alan Hodges in Florida pine forest

About 1.52 million people worked full- or part-time in Florida’s agriculture, natural resources and food industries in 2013– an 8.7 percent increase in jobs over 2012. Recognizing the significant impact agriculture, natural resources, and related food industries have… Read More

Eight Steps to Developing a Simple Marketing Plan

running up the 8 steps (silhouette photo)

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan,… Read More

Seafood Knowledge, Perceptions, and Use Patterns in Florida: Findings from a 2013 Survey of Florida Residents

portion of report cover, still life of Florida seafood

Over the past few years, consumers have begun to pay more attention to the nutritional benefits, sustainability, and environment impact of consuming seafood. However, media coverage of these concerns may leave consumers confused and uncertain about how they… Read More