Tag: Alexa Lamm

Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption

Message framing can be an effective tool for crafting messages for a target audience.  This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt… Read More

Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences

Some home occupants are more bothered by their utility bill than others.

Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive… Read More