Tag: Agricultural Education and Communication Department

Transparency in Agriculture and Natural Resources: Defining Transparent Communication

Dr. Robert Fraley of Monsanto speaking in public

When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, transparency can be conceptualized… Read More

Priority Competencies Needed by UF/IFAS Extension County Faculty

Research shows that competency is a better indicator of employee potential than intelligence alone.  This 5-page fact sheet outlines ten competency areas relevant to Extension county faculty, as well as examples of how Extension faculty might embody these qualities in… Read More

Strategies to Encourage Adoption of Stormwater Pond Best Management Practices (BMPs) by Homeowners

Water lily

Man-made ponds can be a useful way to collect, store, and treat stormwater runoff in residential areas. However, these ponds can become polluted when runoff contains fertilizers, pesticides, and pet waste from the neighborhood. This 8-page fact sheet… Read More

Story Development

Everyone has a story

Stories let you share who you are with the world. Storytelling can help develop an organization’s identity, improve interactions with the public, and foster teamwork. This 2-page fact sheet covers the basics of good storytelling and strategies for… Read More

Letting Them In: Sharing Your Story with People outside of Your Industry

woman stands on chair to share story with circle of listeners in office setting

Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience will understand and… Read More

Getting the Most out of Social Media

Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity.  The goal of this series is to help agriculturalists understand how social media can work for them.  The series also discusses… Read More

Face-to-Face Storytelling

communicating face to face is a way to get your message to the public

In the agricultural industry, telling your story is critical for establishing your operation’s identity. Communicating face-to-face is one method of getting your message to the public. This 2-page fact sheet presents tips and strategies for delivering your story… Read More

Storytelling through Social Media

people at table are creative surrounded by social media icons

You and organization can use social media to tell you story and reach a large and diverse audience. This 3-page factsheet covers the major social media platforms, what each platform offers, and how to use theme effectively. Written… Read More