Category: UF/IFAS Extension

Letting Them In: Sharing Your Story with People outside of Your Industry

woman stands on chair to share story with circle of listeners in office setting

Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience will understand and… Read More

Economic Contributions of Agriculture, Natural Resources, and Food Industries in Florida in 2013

Alan Hodges in Florida pine forest

About 1.52 million people worked full- or part-time in Florida’s agriculture, natural resources and food industries in 2013– an 8.7 percent increase in jobs over 2012. Recognizing the significant impact agriculture, natural resources, and related food industries have… Read More

Face-to-Face Storytelling

communicating face to face is a way to get your message to the public

In the agricultural industry, telling your story is critical for establishing your operation’s identity. Communicating face-to-face is one method of getting your message to the public. This 2-page fact sheet presents tips and strategies for delivering your story… Read More

Storytelling through Social Media

people at table are creative surrounded by social media icons

You and organization can use social media to tell you story and reach a large and diverse audience. This 3-page factsheet covers the major social media platforms, what each platform offers, and how to use theme effectively. Written… Read More

Plant Diagnostic Clinic and HLB Lab

Figure 2. Southwest Florida Research and Education Center Credit: UF/IFAS

The Plant Pathology program at the UF/IFAS Southwest Research and Education Center is the state and local resource for plant diagnostic services, including HLB (Huanglongbing, or citrus greening) detection, and for insect identification. This brochure covers the center’s… Read More

Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption

Message framing can be an effective tool for crafting messages for a target audience.  This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt… Read More

Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences

Some home occupants are more bothered by their utility bill than others.

Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive… Read More