Skip to main content

Category: Professional Development

Getting Engaged: Improving Your Stakeholder Engagement Practices

This document is part of a series called Getting Engaged (http://edis.ifas.ufl.edu/topic_series_getting_engaged), designed to help Extension and research faculty and other community engagement professionals improve their engagement with a variety of stakeholder audiences. This four-page document… Read More

Story Development

Everyone has a story

Stories let you share who you are with the world. Storytelling can help develop an organization’s identity, improve interactions with the public, and foster teamwork. This 2-page fact sheet covers the basics of good storytelling… Read More

Letting Them In: Sharing Your Story with People outside of Your Industry

woman stands on chair to share story with circle of listeners in office setting

Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience… Read More

Getting the Most out of Social Media

Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity.  The goal of this series is to help agriculturalists understand how social media can work for them.  The… Read More

Face-to-Face Storytelling

communicating face to face is a way to get your message to the public

In the agricultural industry, telling your story is critical for establishing your operation’s identity. Communicating face-to-face is one method of getting your message to the public. This 2-page fact sheet presents tips and strategies for… Read More

Storytelling through Social Media

people at table are creative surrounded by social media icons

You and organization can use social media to tell you story and reach a large and diverse audience. This 3-page factsheet covers the major social media platforms, what each platform offers, and how to use… Read More

Eight Steps to Developing a Simple Marketing Plan

running up the 8 steps (silhouette photo)

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing… Read More