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Category: Agriculture

Value-Added Products for Fresh Highbush Blueberries

High-bush blueberries grown in Florida

Blueberries are one of the most popular fruits worldwide. Blueberries’ health benefits have fueled this popularity, and today, blueberries can be found in products ranging from nutritional supplements to pet food.  This 4-page fact sheet covers the the processing… Read More

What is 4R nutrient stewardship?

Field on a farm

A new and innovative approach to Best Management Practices for fertilizer application known as 4R nutrient stewardship is available, to ensure the environmental, social, and economical sustainability of commercial crop production. This 3-page fact sheet focuses on the… Read More

Candidatus Liberibacter solanacearum”: An Emerging Pathogen Infecting Potato and Tomato

Green tomatoes

A bacterium called “Candidatus Liberibacter solanacearum” infects potatoes and tomatoes, causing zebra chip in potatoes and psyllid yellows in tomatoes.  These disease are highly destructive and have been known to reduce yields by up to 85%.  “Ca. L. solanacearum” has… Read More

Story Development

Everyone has a story

Stories let you share who you are with the world. Storytelling can help develop an organization’s identity, improve interactions with the public, and foster teamwork. This 2-page fact sheet covers the basics of good storytelling and strategies for… Read More

Letting Them In: Sharing Your Story with People outside of Your Industry

woman stands on chair to share story with circle of listeners in office setting

Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience will understand and… Read More

Getting the Most out of Social Media

Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity.  The goal of this series is to help agriculturalists understand how social media can work for them.  The series also discusses… Read More

Economic Contributions of Agriculture, Natural Resources, and Food Industries in Florida in 2013

Alan Hodges in Florida pine forest

About 1.52 million people worked full- or part-time in Florida’s agriculture, natural resources and food industries in 2013– an 8.7 percent increase in jobs over 2012. Recognizing the significant impact agriculture, natural resources, and related food industries have… Read More

Turfgrass Herbicides: Mechanisms of Action and Resistance Management

Turfgrass

Herbicides are an effective tool for controling weeds in turfgrass; however, weeds can become resistant to herbicides and create significant problems for turfgrass production. The best way to combat herbicide resistance is to rotate herbicides with different mechanisms… Read More

Eight Steps to Developing a Simple Marketing Plan

running up the 8 steps (silhouette photo)

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan,… Read More